Consumer Analysis

Understanding how the consumer psychology has changed due to the Covid-19 pandemic – that has fundamentally changed the world, as we know it. People are living differently, buying differently and in many ways, thinking differently. Consumers across the globe are looking at products and brands through a new lens.

Ikat: The Traditional Handloom

Ikat, one of India’s oldest craft traditions, is the art of tying and dyeing the yarn before it is woven. The word Ikat itself is derived from ‘mengikat’, a Malay-Indonesian word that means ‘to bind’. Ikat fabrics have always been popular for their distinct style and unmatched beauty. As I was going through my mother’s

Traditional Methodology – Aesthetic & Technical dogmas of Design

Conscious and purposeful design thinking. Earthen Pots (Matka – a Hindustani word) This article talks about the origins of functionally optimized product design that can be traced all the way back to the traditional culture. With the help of a product, the essence of a simple traditional methodology that fit the people’s lifestyle and is also

Evolution of Flint Drills

STONE AGE Drilling technology had its roots in the Upper Paleolithic. During the Stone Age, drills were generally made of flint blades which were trimmed to sharp points by bilateral flaking and that these points were turned by hand, a very slow process.   Flint borers and drills (Stone Age) Flint drill (Stone Age) Among the first

CREATING A GAME

Being a design student, I get a lot of assignments and projects. So far, my favourite project has been ‘to create a game.’ My classmates and I were asked to create our own game/ toy/ puzzle taking inspiration from any childhood games/ toys/ puzzles individually.  We were allowed to change the functionality, character, rules, materials,